Ibarra, H.
Harvard Business Review Blog Network, 8 February 2013
Magazine Article
Area of focus: 
Unconscious Bias

An examination of how women leaders are perceived, and how they should act in response. Many feel that women are not socialised to compete in male-dominated areas, and must learn to behave as successful men do. However this creates a dilemma since women are evaluated by different (and double) standards - they may appear to be competent, or likeable, but seldom both. The author warns that focusing too much on one's image undermines their leadership purpose. She advises women leaders to develop an understanding of how gender shapes perception in their field, to maintain clarity of purpose when trying to deliver their message, and to dare to be themselves.