2011
Author: 
Project Implicit
Publisher: 
USA: Project Implicit
Pages: 
10
Type: 
Resource
Area of focus: 
Action
Unconscious Bias

This website presents a series of simple word association and reaction tests which assess the user's degree of unconscious bias within given parameters. The site contains free demonstration tests on the subjects of gender, race, age, weight, etc., with more tests available to users who register. It functions as a simple and effective way of discovering one's own pre-existing biases.